E4473 Now Offers First-Of-Its-Kind Cloud Storage

Launch of E4473 Cloud Storage
Gone are the days of keeping endless boxes of 4473 paperwork in your backrooms and storage units. We are proud to announce our newest solution for the management of firearms transactions: E4473 Cloud Storage. Keep all of your paperwork in a secure, electronic format, including Form 4473. Learn more about how our ATF-compliant cloud storage
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Why Bravo POS Customers Need E4473

Desktop view of E4473 for Bravo POS users
There’s no better way to manage your inventory than with Bravo Store Systems point of sale (POS), but it’s time to take your store to the next level. E4473 is the only 360-degree digital solution that integrates with the Bravo Platform POS for Form 4473—allowing you to quickly and securely process firearm transactions. With seamless
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9 Ways E4473 Brings Your Business Into the 21st Century

Guns on display at a store
E4473 is not just another piece of technology. It’s not just for large firearm retailers or e-commerce firearm stores, either. Bringing your business up to speed has never been easier than with our E4473 system, which fully digitizes the process of firearm verification requests and background checks. It’s time to get with the times, so
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Meet The Founder: An Exclusive Interview with Tally Mack

Meet the Founder logo for E4473 and Tally Mack
Tally Mack, CEO of Bravo Store Systems and Founder of E4473, sat for an exclusive interview to give some insight into what inspired E4473 and why this 360-degree digital solution is the way of the future. Listen as Tally talks about the hurdles firearm retailers and customers deal with when it comes to paperwork, like
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Firearm Sales: What Pawn Shops Should Expect in 2021

It’s no secret there’s a shortage of ammunition and firearms. Unfortunately, this shortage has triggered a retail frenzy over the past 18 months. Nearly 40 million guns were purchased legally in 2020, and another 4.1 million were bought in January. U.S. gun sales in January surged 60% to 4,137,480. This makes it the largest single
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What it means to have secure digital storage in 2021

Secure Digital Storage
What is Secure Digital Storage? For anyone who is in business today, data is one of the most important assets. It’s also one that criminals are only too happy to steal. Or try to. Because of that, protecting your data needs to be a high priority. Putting a lock on your storeroom office isn’t enough.
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Personal Identity Protection in the Firearms Industry

personal identity protection
Do legal gun purchasers have a right to anonymity? In light of the second amendment, that would seem to be a rhetorical question, but some gun control lobbyists have been arguing for years that making records of gun owners public will reduce crime. Personal identity protection and the storage of private data are critical issues
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Find Your Sales Niche with Fast Firearm Transfers

firearm transfers
What do customers want in a gun purchase experience? According to discussions in various online forums like The High Road, a large part of it is excellent service, including speedy and hassle-free firearm transfers. While the cost of the gun is always an important factor, small gun shop owners (LGS) can compete without offering bargain-basement
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Data Security in the Gun Industry

data security for gun shops
In August 2020, datasets containing over 240,000 records of the Utah Gun Exchange website were posted openly on a popular hacking forum. While the stolen databases didn’t contain any financial records, they did contain email addresses and hashed passwords. Many people hope and even believe that a data security breach won’t happen to them. The
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How To Prepare For an ATF Inspection

prepare for an ATF inspection
A primary responsibility of the Bureau of Alcohol, Tobacco, Firearms and Explosive (ATF) is ensuring that firearms dealers engage in their business in compliance with the law. “Federal firearms licensees (FFLs) must comply with the Gun Control Act (GCA) of 1968 and its implementing regulations. This helps protect the public by preventing illegal firearm trafficking
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