5 Must-Have Gifts To Stock Your Gun Store With This Holiday Season

The Zeta6 J-PAK, one of our 5 must-have gifts to stock your gun store with this holiday season
The holiday season is here, a time where everyone is on the hunt for the perfect gifts for friends and family. Some may opt to surprise their dad with a gift certificate for a new firearm, while others may hope to find the ideal accessory to complete their husband’s loadout. Here are five must-have gifts
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Why Bravo POS Customers Need E4473

Desktop view of E4473 for Bravo POS users
There’s no better way to manage your inventory than with Bravo Store Systems point of sale (POS), but it’s time to take your store to the next level. E4473 is the only 360-degree digital solution that integrates with the Bravo Platform POS for Form 4473—allowing you to quickly and securely process firearm transactions. With seamless
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9 Ways E4473 Brings Your Business Into the 21st Century

Guns on display at a store
E4473 is not just another piece of technology. It’s not just for large firearm retailers or e-commerce firearm stores, either. Bringing your business up to speed has never been easier than with our E4473 system, which fully digitizes the process of firearm verification requests and background checks. It’s time to get with the times, so
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Meet The Founder: An Exclusive Interview with Tally Mack

Meet the Founder logo for E4473 and Tally Mack
Tally Mack, CEO of Bravo Store Systems and Founder of E4473, sat for an exclusive interview to give some insight into what inspired E4473 and why this 360-degree digital solution is the way of the future. Listen as Tally talks about the hurdles firearm retailers and customers deal with when it comes to paperwork, like
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Understanding Critical Threats to Gun Shops and How to Protect Your Store

E4-10 Most Critical Threats
Operating a firearm shop is no easy task and shouldn’t be taken lightly. For those in the firearm industry, it’s important to be aware of, and prepared for, the most critical threats to gun stores and pawn shops that sell firearms. There are several different safety steps you can implement to keep you and your
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Firearm Sales: What Pawn Shops Should Expect in 2021

It’s no secret there’s a shortage of ammunition and firearms. Unfortunately, this shortage has triggered a retail frenzy over the past 18 months. Nearly 40 million guns were purchased legally in 2020, and another 4.1 million were bought in January. U.S. gun sales in January surged 60% to 4,137,480. This makes it the largest single
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Find Your Sales Niche with Fast Firearm Transfers

firearm transfers
What do customers want in a gun purchase experience? According to discussions in various online forums like The High Road, a large part of it is excellent service, including speedy and hassle-free firearm transfers. While the cost of the gun is always an important factor, small gun shop owners (LGS) can compete without offering bargain-basement
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Data Security in the Gun Industry

data security for gun shops
In August 2020, datasets containing over 240,000 records of the Utah Gun Exchange website were posted openly on a popular hacking forum. While the stolen databases didn’t contain any financial records, they did contain email addresses and hashed passwords. Many people hope and even believe that a data security breach won’t happen to them. The
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How To Prepare For an ATF Inspection

prepare for an ATF inspection
A primary responsibility of the Bureau of Alcohol, Tobacco, Firearms and Explosive (ATF) is ensuring that firearms dealers engage in their business in compliance with the law. “Federal firearms licensees (FFLs) must comply with the Gun Control Act (GCA) of 1968 and its implementing regulations. This helps protect the public by preventing illegal firearm trafficking
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Everything You Need to Know About NICS Background Checks

NICS Background Checks
The National Instant Criminal Background Check System (NICS) was launched as part of the Brady Act in 1998 and is run by the FBI. The FBI website describes the mission of the NICS as “saving lives and protecting people from harm.” The goal of NICS background checks is two-fold: ensuring the timely transfer of firearms
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