How e4473 pricing works
e4473 is the electronic 4473 inside the Bravo Store Systems point of sale, so it is priced as part of the system rather than as a standalone add-on. Because no two gun stores are exactly alike, pricing is tailored to your store instead of forced into one tier.
What you get
e4473 is not sold as a feature you have to piece together. Everything you need to keep the 4473 audit-ready is included:
- The electronic ATF Form 4473 with guided entry
- The A&D Book, kept in sync with every transfer
- Audit-ready cloud storage with fast retrieval
- The background check step in the transfer
- Setup and US-based support from Bravo Store Systems
What shapes your quote
There is no public e4473 price list on this site. Ask for one written quote with the same boundary you will use to compare vendors. At minimum, have the quote identify:
- The number of locations, registers, and users included
- The Bravo products and optional services included
- Onboarding, data conversion, training, and any store work not included
- Required hardware, payment services, and third-party charges
- Accounting, distributor, marketplace, and ecommerce connections
- Any one-time, recurring, usage-based, or optional charges
Straight answer
A starting figure is not a total cost. Get the term, renewal rules, assumptions, optional items, and what can change in writing. If a line item does not apply, have the quote say so rather than assuming it is included.
What getting started looks like
Buying software is easier when you know what the first weeks look like. The move onto e4473 follows the same shape for every store: a demo where the Bravo team sees how you run transfers today, a quote for your setup, then setup and training handled with US-based support so your staff is comfortable at the counter before you rely on the system for a busy Saturday. If you are coming off paper, your open A&D Book entries carry into the electronic book; if you are coming off another electronic system, the switching guide covers how existing records are handled. Timing depends on your store's size and how many locations you run — the team will give you a real timeline with your quote rather than a one-size promise here.
Working out whether it pays for itself
The honest way to judge a quote is against what your current workflow already costs: staff minutes per 4473, correction time, storage, and the risk carried by paper records. The free ROI & Buying Report lets you adjust your own volume, labor cost, and assumptions to compare a base and conservative payback estimate, then bring vendor questions to a demo. These are estimates, not guaranteed savings. The five-question FFL Workflow Report shows where those costs are hiding in your day-to-day process. Bring either result to a demo and the pricing conversation starts from your store's reality.
Built in, so there is less to buy
With a bolt-on 4473 tool, the true cost is easy to underestimate. There is the tool itself, the point of sale it attaches to, and the time spent keeping the two in step. Because e4473 is built into the Bravo point of sale, the 4473 and the A&D Book are the same system, so you are pricing one system rather than stitching together several.
Choose your next step
Not everyone wants the same next step. Pick whichever is easiest — every option gets you a real answer from the e4473 team, not a drip campaign.
A real walkthrough with the team behind e4473 — free, no obligation. You’ll see the 4473 flow, A&D sync, and inspection retrieval on transactions like yours, then decide if it’s worth a longer look.
“Bravo E4473 saved us from FFL revocation. The ATF walked in unannounced, and we had everything they needed in seconds. Not minutes. Seconds.”
Frequently asked questions
How much does e4473 cost?
Pricing is tailored to the store. Ask for a written quote that identifies locations, registers, users, products, onboarding, data conversion, training, hardware, payments, integrations, ecommerce, support, and any one-time or usage-based charges.
Is there a free trial?
This site does not publish a free-trial commitment. Ask the Bravo representative whether a trial, sandbox, or guided evaluation is currently available and what data or hardware it requires.
Are setup and support extra?
Bravo documents onboarding and in-house support, but your quote should state what is included, which migration or training work costs extra, and where a third party has its own fee.
Get a tailored quote
Request a short demo and the Bravo Store Systems team will put together pricing that reflects your store, your locations, and how you run the counter.